No products in the cart.
Our history
Start
In 2019, a 22-year-old entrepreneur, passionate about tennis and dressing well in comfortable, 100% cotton clothes, had the vision to create an eco-friendly online store with unique illustrated t-shirts. His goal was clear: to offer garments that were not only aesthetically appealing but also respectful of the planet. Thus, Ruxi was born. Why that name? Since he was a child, his cousin had called him “Ruxi” because he could not pronounce his name correctly. This nickname became the identity of his brand, represented by the initial logo “RX”. The story of Ruxi continues to evolve, driven by passion, creativity, and commitment to sustainability and the silent brand.
The story continues…
2020
The young entrepreneur continued on his path and in 2020, with determination and vision, he launched his e-commerce website onto the market, featuring a collection of 100% cotton illustrated t-shirts. Although the beginning was challenging and it was hard to gain a foothold in the market, his perseverance began to pay off, and day by day, his sales started to increase. Gradually, he also began to notice an increasing demand from his customers for additional accessories, among them, watches. This product, initially secondary, would soon gain significant relevance in his journey. Although the young entrepreneur did not know it at the time, this growing interest in watches would open doors to unexpected opportunities, marking a new chapter for his brand.
2022
In 2022, the young man wanted to make drastic changes to both the brand and the initial logo. He now aimed to move towards the silent brand with more elegant clothing and accessories. Since then, they have undergone a significant evolution. Over time, the visual identity of the brand along with its logo has been adapted and refined to better reflect the constantly evolving values and vision of Ruxi.
2024
In this promising year of 2024, the young entrepreneur has decided to halt all designs of illustrated clothing and undertake a radical transformation, shifting the focus towards the line of customized watches. This decision stems from our customers’ growing predilection for unique and tailor-made accessories and his hobby of assembling watches. With this evolution, I aim not only to meet but to exceed consumer expectations, offering products that perfectly align with their personal tastes and preferences. This change represents a bold step in the constant pursuit of innovation and excellence, marking a new chapter in the story of the young entrepreneur, where customization and quality become the pillars of the brand.
TO BE CONTINUE...
This is your chance to emphasize why the visitor should contact you right now.